John rossman
Early Amazon Executive
Proven Operator & Innovator
4x Best Selling Author
John is renowned as an early Amazon executive who led the launch and scaling of the Amazon Marketplace. He has served as a Senior Technology Advisor at the Bill and Melinda Gates Foundation and a Senior Innovation Advisor at T-Mobile. He has a unique and powerful range of expertise in leadership for innovation, strategy for Artificial Intelligence and disruptive technologies, high-performance teams, and culture.
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Keynote topics
John delivers motivational speeches and workshops on leadership, team culture, business results, and playbooks for immediate action. His expertise is in leadership for digital transformation, artificial intelligence & innovation, and leading high-performance teams.
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How do the world’s most innovative companies scale leadership and culture to drive relentless innovation? In this keynote, John Rossman shares the leadership principles and mechanisms that fueled Amazon’s meteoric growth—and how you can apply them to your own organization.
Packed with real-world lessons and practical frameworks, this keynote will empower leaders to build a culture of ownership, drive continuous improvement, and create customer-obsessed teams that deliver results.
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AI is rewriting the rules of competition. To stay ahead, transformation must become a core capability—not a one-time initiative.
This keynote blends bold stories with a practical playbook for leading high-stakes transformations, de-risking execution, and unlocking your organization’s full potential.
Learn the key habits of leaders who make big bets—and win. Master the art of creating clarity, sustaining momentum, and making strategic decisions that balance ambition and risk. This playbook provides a structured approach to solving complex problems and making the right moves in the AI era.
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Winning isn’t just about talent—it’s about mission, execution, and transformation. This keynote challenges leaders to break free from complacency and reclaim their competitive edge by applying the principles from Rossman’s business manifesto The Championship Playbook.
Learn how to build a foundation of unshakable mission and principles, develop a relentless execution mindset to drive operational excellence, and embrace bold, strategic bets that fuel lasting growth. This is your playbook for outpacing the competition and leading with confidence in an era of disruption."
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What if you could apply Amazon’s leadership principles to your business and industry? How would it transform your strategy, operations, and ability to innovate?
In this keynote, former Amazon executive John Rossman reveals the leadership principles and strategic playbook behind Amazon’s meteoric rise—and how you can apply them to your own industry. Learn how to ‘think big and bet small’ to drive agile innovation, master customer-centric strategies, and leverage disruptive technologies like AI and computer vision to stay ahead. This is your roadmap to leading with boldness, operational excellence, and relentless innovation.
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What if healthcare and insurance operated with the speed, innovation, and customer obsession of Amazon? The future belongs to organizations that innovate, execute, and put patients first. Are you ready?
In this keynote, former Amazon executive John Rossman reveals how to apply Amazon’s leadership principles and operating model to transform healthcare and insurance. Learn how to streamline operations, enhance patient experiences, and drive innovation at scale. Discover how to build a bold, customer-centric strategy while developing the operational discipline to execute with excellence. This is your playbook for leading in the future of healthcare.
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BOOK John Rossman for your next event!
John has authored four best-selling books on leadership, strategy, and disruptive technologies, including The Amazon Way and Big Bet Leadership. These works provide principles, frameworks, and tactics for developing management to lead digital and AI-first companies that customers and investors love and are purposefully designed for a sustainable competitive edge and advantage.
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Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era reveals the actionable playbook to become a systematic innovation and transformation winner. There are countless books making the case for digital transformation, innovation and business model reinvention, on agile frameworks and innovation programs and styles, and bountiful stories about the companies and leaders of both the disruptors and the disrupted. These works are important, but they are not sufficient.