Artificial Intelligence (AI) has seamlessly integrated into our daily lives, bringing forth a wave of innovations that promise to reshape industries, revolutionize education, and propel us into a future filled with both marvels and cautionary tales. In this blog post, I'll guide you through the multifaceted impact of AI, exploring the positive strides, groundbreaking advancements, challenges, and the ethical considerations that accompany its swift evolution.

In the dynamic world of sales, staying ahead of the game is essential. Salespeople today face the formidable challenge of breaking through customer status quo and indecision. To conquer these obstacles, savvy sales professionals are employing two powerful playbooks: The Challenger Effect and The Jolt Effect.

In the fast-paced world of sales, where every interaction is a chance to win or lose a customer, one crucial element often stands out as a game-changer: feedback. It's no secret that customer indecision can be a formidable obstacle for salespeople, but getting to the heart of “why” or “how” a sale was won or lost (due to indecision or otherwise) is an important part of the sales training process.

What’s changed in the 11 years between The Challenger Sale and The JOLT Effect, and how has the research and learnings developed while writing the first book influenced the information provided in the newest one? This blog attempts to figure that out.