When planning for a conference or business-related event, a keynote speaker can be the linchpin that can help your gathering transform into an unforgettable experience. Keynote speakers have the power to captivate audiences, inspire change, and even leave an impact that lasts long after the event has ended. However, finding the right keynote speaker is no easy feat. It requires careful consideration of various factors to ensure that the speaker not only aligns with your event's objectives but also resonates with your audience on a profound level.

If you’re an event planner, you’ve probably spent countless hours scouring the Internet, researching public speakers to book for a conference, workshop, or other gathering. But if you’re new to booking public speakers, you might be a little overwhelmed by all the options available — especially considering the different categories of speakers that exist. But fret not; below is a quick guide to understanding the various speaker types out there and how they can impact your event.