If you’re an event planner, you’ve probably spent countless hours scouring the Internet, researching public speakers to book for a conference, workshop, or other gathering. But if you’re new to booking public speakers, you might be a little overwhelmed by all the options available — especially considering the different categories of speakers that exist. But fret not; below is a quick guide to understanding the various speaker types out there and how they can impact your event.

One of the most important qualities represented in leaders is their ability to make decisions. The challenge is that many are afraid.

They’re afraid of responsibility. They’re afraid to fail. They’re afraid of disappointment. So, what do they do? They play it safe. They make decisions that produce incremental outcomes.

But is that what your business needs?

I learned how to lead in the Marine Corps. Our leadership curriculum was centered on decision-making, more particularly on how to take calculated, measured risks so you can find the advantage in any scenario. What was the goal? To find the advantage and win.